Welcome to INSIGHTS — a space where we open the curtain and share the thinking that drives Paz Interactive forward. For me, branding has always been more than campaigns or visuals — it’s about building stories that live, breathe, and connect. With over 20 years of experience working across markets in Israel and the U.S., I’ve learned that true impact is created at the crossroads of creativity, strategy, and measurable results. INSIGHTS is where those lessons turn into perspectives we’re excited to share.