The Moment Interning at PAZ INTERACTIVE Finaly "CLICKED"

In our May 2026 edition of PAZ Times "The Power of Fresh Perspective", we will be peeling back the curtain on the creative chaos and curiosity that fuels our growth. At Paz Interactive, we believe that staying stationary is the only true risk. This month, we explore how fresh eyes can transform established clarity and how our newest voices are shaping our digital future.

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A NOTE FROM OUR CEO, MEIRAV ROSENBERG

Seeing our work through fresh eyes is powerful. Over the past few weeks, our newest intern has been discovering the real pace, thinking, and care behind digital marketing at Paz Interactive. Her reflections offer an honest look at how we work and why new perspectives matter.

I’ve always believed in building teams that challenge ideas and push us forward. That’s how we grow, and that’s how we serve our clients.

Enjoy Hannah Doust’s latest insights into interning at Paz Interactive — or as she calls it, Digital Marketing, Apparently!

THE MOMENT INTERNING AT PAZ INTERACTIVE FINALLY "CLICKED"

By Hannah Doust

On my very first day interning at PAZ Interactive, I logged in from the UK expecting a slow start. You know — maybe a few onboarding calls, a gentle introduction, something that eased me into the world of digital marketing. Instead, I found myself in a Zoom call with Meirav (who, I may add, is over 2,000 miles away), asking me to create a brand proposal for a new premium fashion client. Not due next week. Not “when you’re settled.” Tomorrow.  

I had spent the last three years working in the UK civil service. At this point, I thought, how exactly do I tell my boss I have no idea what I’m doing? But this wasn’t a task — obviously, Meirav knew I had no experience in this. It was a test - an opportunity.  

Mistake number one: I didn’t even ask the client's name. 

I just nodded enthusiastically, wrote down everything at lightning speed, and hoped the name would magically appear in my notes later. (It didn’t.) So I started digging. Eventually, I found her. 

I analysed her Substack: How often she posts, what she talks about, how she interacts with her audience, what keywords she uses, what’s working, and what isn’t. I looked at her Instagram: The tone. The visuals. The engagement. The gaps. The opportunities. 

And this is the point when it clicked: I do have experience — maybe not in fashion, Substacks, or performance marketing, but in something far more important. Instead, I have a psychology degree. I understand people. I can translate their goals, organize their ideas, and make them feel seen. 

That’s when Meirav said something that completely reframed the way I was thinking: “Clients don’t want more content. They want clarity.” And that’s exactly what PAZ is built on — making people feel seen. Not just seen in their branding. Seen in their identity. Seen in their culture. Seen in their goals. Seen in their fears. Seen in their story. 

At PAZ, we don’t just “manage accounts.” We: 

• listen deeply 

• ask the right questions 

• translate goals into action 

• organise chaos into clarity 

• understand the psychology behind decisions 

• and make clients feel genuinely cared for 

Somewhere between analyzing her content and trying to remember what time it was in Tel Aviv, I realized I was actually enjoying myself. When I finished, I felt confident. I had taken a brief I didn’t fully understand, for a client I didn’t know, in an industry I’d never worked in, across two time zones… and I turned it into something thoughtful and structured. And the feedback I got from Meirav was simple: “You’re getting it.” Which, coming from her, felt like a small win. 

My first week interning at PAZ Interactive taught me something I didn’t expect: I’m not just learning how to work in digital marketing. I'm learning how to see people — the way PAZ sees people. And that, more than anything, is what will make me a great — not because I know everything, especially digital marketing - but because I know how to see people.

THE POWER OF FRESH PERSPECTIVE

Read the full story in PAZ TIMES: “The Power of Fresh Perspective.”